Find out most effective information out of infinite information

Accelerated use of “big data technology”

Expanding of storage capacity of information has been rapidly accelerating in recent years. The global amount of information recorded 2.8 zettabyte in the year 2012 is resumed to be reached 40 zettabyte in the year 2020, as the amount has been doubling every two years.
※The zettabyte indicates multiplication by the seventh power of 1000 or 1021 in the International System of Units (SI).

There was a time in the past that the person who obtained limited and particular information had monopolized the market. This fact indicates how precious element the information in the business is.
Currently, “big data”, the aggregation of enormous and complicated information, is attracting public attention. If, obtaining limited and particular information enables to control market, the clues to obtain such control should be buried in big data. However, confirming the accuracy of the obtained information may not be easy, even objective information is gained, as current technologies or means of processing are not possible to manage such enormous amount of data. Picking up only-one accurate information out of such enormous amount of information is like a treasure hunt in vast empty desert, and besides, simply relying on the experience could not lead business to success nor lead to follow the business today.
Then, what is the way to break through current circumstances and obtain effective information?

Turning from “customer first principle” to “individual customer principle”

To lead the market, obtaining the enormous amount of information and analyze the effectiveness of such information is extremely important. The each individual information is originally transmitted by the feelings of people. If, the information is not generated from nowhere but organically formed by the feelings of people in actual practice, then understanding each individual customer may be the nearest way to obtain effective information. Today, the basic strategies of companies tend to be changed from “customer first principle” to “individual customer principle”. In traditional marketing strategies, customers were considered as one whole lump. However, the digital progress today made it possible to change the strategies to focus on individuals, as targeting “one individual customer in whole market” and/or “one individual customer in whole lump”, which is traditionally considered extremely difficult. We provide support to change your strategies from “customer first principle” to “individual customer principle” by finding out only one customer out of vast data and making such customer to your one individual customer. We believe these support should be provided in consultation from now on.

Renewed innovation and high motivation

The mainstream of business concept is currently shifted to be “Business to Individual” (“BtoI”) expanded beyond the conventional concept of BtoB and/or BtoC. Not to miss on the wave of this concept, it is important to create your own strategy and provide profit to your customer utilizing new information and telecommunication technologies. We believe that the most important thing is, not analyzing the enormous amount of data but sincerely facing to individual customer needs to eventually satisfy the needs of other customers, which leads to provide only-one solution to whole customers.

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